Samsung UE98DU9000 98″ 4K LED Smart TV

KEY FEATURES

• 98 Inch Display: Offers a massive screen for a cinema-like viewing experience, perfect for family movie nights and gatherings.
• Tizen™ Smart TV Interface: Features a sleek, user-friendly interface that brings together top entertainment apps like Google TV, Netflix, TikTok, YouTube, and Disney+ in one convenient place.
• ALLM and VRR Support: Enjoy reduced latency and consistent frame rates for smoother gameplay.
• 4K Upscaling: Enjoy watching all of your favourite content at stunning HDR quality for consistently good picture quality.
• Crystal Processor 4K: Enjoy intelligently enhanced and breathtaking picture quality with vibrant colours and sharp details for a truly cinematic feel.
• HGiG: Guarantees that games are displayed with accurate colours and contrast, as intended by the game developers.

Supersize Picture Enhancer

Optimize your content for the big screen

Our intelligent 4K processor boosts sharpness, deepens blacks and upscales* your content for immersive picture quality on your large screen.

Motion Xcelerator 120Hz*

Experience ultra-smooth TV gaming with up to 4K 120Hz motion*

Designed for next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.

Smart TV powered by Tizen*

Your favourite apps on the best-selling Samsung Smart TV**

Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps*** – all in one place. Not sure what to watch? Our easy-to-use and customizable Smart Hub platform gives you personalized recommendations.

Samsung TV Plus

Entertainment for every day. Always for free.

Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and The Graham Norton Show.  Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

Samsung Q-Symphony

Samsung TVs and soundbars play together in perfect harmony

Enhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers – at the same time. Get the audio experience your Samsung TV deserves.

Picture Quality

Crystal Processor 4K

Upgrade the picture and sound quality

Think of the processor as the brain of the TV. This processor works in the background to boost the quality to 4K detail and optimise the sound depending on what’s playing. Streaming movies or watching live sport, you’ll feel part of the action.

Layered screens depict 4K Upscaling at work. Light ripples through the layered screens to optimize the picture at the forefront. The details of a palm tree, skateboard and shoes of a skateboarder in a scene are upscaled to great clarity.

4K Upscaling

Watch your favourite content in 4K

Whether you are watching your favourite YouTube videos or streaming the latest boxset, experience everything you love in near 4K picture quality thanks to powerful 4K upscaling.

*Upscaling may not apply to PC connection and Game Mode.

PurColor

Shows your content’s true colours

Samsung’s PurColour improves the quality of any image, uncovers hidden details, and helps show your content’s true colours. See impressive colour, every time you watch.

Contrast Enhancer

Enhanced depth and colour

Enjoy striking images with enhanced depth and colour contrast ratio.

HDR powered by HDR10+

Sound

Object Tracking Sound Lite

Sound that tracks the action on-screen

Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Adaptive Sound

Enjoy sound perfected to what you’re watching

Whether you’re watching dialogue, sports, the news or the latest blockbuster – your audio needs are different. Adaptive Sound recognizes the content on